Sports culture is ‘intimidating’ and putting people off working out, study finds
Intimidating sports culture is putting millions off working out – as many are feeling alienated by the exercise industry.
A poll of 2,000 adults who don’t exercise found 68 per cent feel too embarrassed to go to the gym because they don’t fit the mould of the “typical” gym goer.
More than three-quarters (78 per cent) don’t find sports adverts motivating and 33 per cent say adverts actually put them off working out. … [read more]
